Webmasters are practitioners of Web communication. Typically, they are generalists with HTML expertise who manage all aspects of Web operations. On a smaller site, the webmaster will typically be the owner, developer and/or programmer, in addition to the author of the content.

On larger sites, the webmaster will act as a coordinator and overseer to the activities of other people working on the site and is usually an employee of the owner of the Web site, hence webmaster can also be listed as an occupation. If the webmaster is hired by a larger Web site, or promoted to the position, he/she could be doing things ranging from system administrating work, to managing large projects, and making sure everyone is doing their job(s) correctly.

A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own websites accessible via the World Wide Web. Web hosts are companies that provide space on a server they own for use by their clients as well as providing Internet connectivity, typically in a data center. Webhosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center, called colocation.

Hosting uptime refers to the percentage of time the host is accessible via the internet. Many providers state that they aim for a 99.9% uptime, but there may be server restarts and planned (or unplanned) maintenance in any hosting environment. Free web hosting service: is free, (sometimes) advertisement-supported web hosting, and is often limited when compared to paid hosting.

Shared web hosting service: one’s Web site is placed on the same server as many other sites, ranging from a few to hundreds or thousands. Typically, all domains may share a common pool of server resources, such as RAM and the CPU.

Reseller web hosting: allows clients to become web hosts themselves. Resellers could function, for individual domains, under any combination of these listed types of hosting, depending on who they are affiliated with as a provider.

Virtual Dedicated Server: slicing up a server into virtual servers. each user feels like they’re on their own dedicated server, but they’re actually sharing a server with many other users.

Dedicated hosting service: the user gets his or her own Web server and gains full control over it (root access for Linux/administrator access for Windows); however, the user typically does not own the server.

Managed hosting service: the user gets his or her own Web server but is not allowed full control over it (root access for Linux/administrator access for Windows); however, they are allowed to manage their data via FTP or other remote management tools. The user is disallowed full control so that the provider can guarantee quality of service by not allowing the user the modify the server or potentially create configuration problems. The user typically does not own the server.

Colocation web hosting service: similar to the dedicated web hosting service, but the user owns the server; the hosting company provides physical space that the server takes up and takes care of the server. This is the most powerful and expensive type of the web hosting service. In most cases, the colocation provider may provide little to no support directly for their client’s machine, providing only the electrical, Internet access, and storage facilities for the server.

Clustered hosting: having multiple servers hosting the same content for better resource utilization.

Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. SEO can also target specialized searches such as image search, local search, and industry-specific vertical search engines. As a marketing strategy, SEO considers how search algorithms work and what people search for in order to increase a site’s relevancy. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.

The term SEO can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO depends upon the source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” describes designs, menus, content management systems and shopping carts that are easy to optimize.

In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). SEM strategies include: Search engine optimization attempts to improve rankings for relevant keywords in search results by improving a web site’s structure, content, and relevant backlink count. Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors. Paid inclusion feeds listings into search engines, typically comparative shopping sites like Nextag. Social media optimization promotes by placing ideas within online communities with the hope that they will spread virally. Video Search Marketing attempts to promote a business by strategically placing short video clips on websites such as YouTube to be picked up search engine spiders or promoted through internal rating systems.

A target audience is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested. One of the most important stages involved with market research. Without knowing your target audience advertising and the selling of a particular product can become difficult and very expensive.